Glossary

Beliefs about members of a group based on learned opinions rather than information

about a specific individual. Beliefs that all members of specific groups share similar

traits and are prone to behave the same way. The categorizing of events, objects, and

people without regard to unique individual characteristics and qualities. Predictive

knowledge based on understandings of how members of some category can be

expected to act. (1)

(1) Glossary of communication, University of Jyväskylä

Stakeholder engagement is the process by which an organisation involves people who may

be affected by the decisions it makes or can influence the implementation of its decisions.

They may support or oppose the decisions, be influential in the organization or within the

community in which it operates, hold relevant official positions or be affected in the long

term. (1)

Stakeholder engagement is an opportunity to build trust and partnerships,

discuss and agree objectives, and establish roles and responsibilities. (2)

Stakeholders are those public and private groups that have active concerns about

situations such as epidemics or pandemics. These groups are usually involved in the

decision-making process concerning an epidemic and may influence knowledge and

attitudes towards vaccination. Also, they can bring some sort of resource to bear in

support of public health communication.(1)

1. TELL ME project

Explains how perceptions of public opinion can minimize social expression of minority

opinion while exaggerating majority voices. (1)

(1) Glossary of communication, University of Jyväskylä