Glossary

The Flash appeal is a tool for structuring a coordinated humanitarian response for the

first three to six months of an emergency. The UN Humanitarian Coordinator triggers it

in consultation with all stakeholders. The Flash appeal is issued within one week of an

emergency. It provides a concise overview of urgent life saving needs, and may

include recovery projects that can be implemented within the timeframe of the appeal.

A family of viruses that cause hemorrhagic fever. Filoviruses have single - stranded

RNA as their genetic material. Ebola virus and the Marburg virus are both filoviruses.

See Viral hemorrhagic fever.

Fear mongering (or scaremongering or scare tactics) is the use of fear to influence the

opinions and actions of others towards some specific end. The feared object or subject

is sometimes exaggerated, and the pattern of fear mongering is usually one of

repetition, in order to continuously reinforce the intended effects of this tactic,

sometimes in the form of a vicious circle.

Advertisers have also entered the arena with their discovery that "fear sells". Ad

campaigns based on fear, sometimes referred to as shockvertising, have become

This argument reflects the idea that everyone is entitled to some “normal” span of life

years. According to this argument, younger persons have stronger claims to life-saving

interventions than older persons because they have had fewer opportunities to

experience life. The implication is that saving one year of life for a young person is

valued more than saving one year of life for an older person.