Risk perception

Declaring an emergency is a dirty work, but someone has to do it. When facing a serious threat to global public health, even if complete evidence is lacking, someone has to take the responsibility to push the red button that activates a chain of coordinated actions (such as cooperation among states and research on vaccines). Choosing to do this, the risk of giving a false alarm is unavoidable.

The alarming drop of vaccine coverage in Italy reported by the Istituto superiore di sanità and the rising scepticism towards the efficacy and safety of vaccinations is not due to parents being less informed than ten years ago. On the contrary, nowadays the resolution to take mindful health choices for their own children is a stronger drive for families to gather information. A drive that does not represent a lack of attention or a weaker desire to protect their kids.

Communication is not merely a matter of passing information from one person to another. Just as important as the message itself is how the message is formulated, and who are the parties involved.  This is particularly true in case of an infectious diseases outbreak, when proper risk communication can really make the difference in terms of number of lives saved.