Learned predisposition to respond favorably or unfavorably toward an object. Stable
clusters of feelings, beliefs, and behavioral intentions toward specific objects, people,
or institutions. A construct said to be composed of affective (feeling), cognitive
(thoughts), and connotative (behavioral) components; internal feelings about some
object; composed of opinions, beliefs, and values. Evaluative disposition, feeling, or
position about oneself, others, events, ideas, or objects. (1)