Crisis and Emergency Risk Communication is an approach to communicating

effectively during emergencies. It draws from lessons learned during public health

emergencies and research in the fields of public health and emergency risk

communication. (1)

CERC is a term used to cover both the urgency of crisis communication and the need

to explain risks and benefits to stakeholders and the public. Today’s public and

stakeholders demand immediate and credible communication in real time during a

A systematic approach to estimating the strengths and weaknesses of alternatives that

satisfy transactions, activities or functional requirements for a business. It is a

technique that is used to determine options that provide the best approach for the

adoption and practice in terms of benefits in labour, time and cost savings etc. (1). The

CBA is also defined as a systematic process for calculating and comparing benefits

and costs of a project, decision or government policy.

The impression that people have of an organization. (1)

(1) Glossary of communication, University of Jyväskylä

The systematic utilisation of policy instruments to deliver humanitarian assistance in a

cohesive and effective manner. Such instruments include: strategic planning; gathering

data and managing information; mobilising resources and assuring accountability;

orchestrating a functional division of labour in the field; negotiating and maintaining a

serviceable framework with host political authorities; and providing leadership. Sensibly

and sensitively employed, such instruments inject an element of discipline without