A set of cultural values and ideas that arise from common exposure of a population to
the same cultural activities, communications media, music and art, etc. Mass culture
becomes possible only with modern communications and electronic media. A mass
culture is transmitted to individuals, rather than arising from people's daily interactions,
and therefore lacks the distinctive content of cultures rooted in community and region.
Mass culture tends to reproduce the liberal value of individualism and to foster a view
of the citizen as consumer. (1)