Within the process of public health emergency preparedness (PHEP), promotion and support to breastfeeding and infant feeding assume high relevance. When a major humanitarian crisis or a natural disaster occurs, the issue of protecting the infant and young child feeding, namely infant feeding in emergency (IFE), seems to be a priority. Actually, the first solutions mainly concern supply and prompt delivery of breast-milk substitutes (BMS), that are carefully regulated by the World Health Organization (WHO) through a specific international code.